Joshua Low Wai Peng (UIU 300 414 734 )
Typography - Ad Expression
lecture:did not get to attend the class on previous week, but i've reach out to some of my classmates to check on what should we be doing on this week.
Task 2 (10%): Ad Expression
You are required in this task to express the headline of a black and white advertisement for Tiger Balm. The ad must express to the type the inherent meaning of the words in context of the Ad.
The copy for the Ad is as follows:
Headline: FEEL THE HEAT!
Copy: Tiger Balm, the world’s leading analgesic remedy that works where it hurts. A name that has been trusted by generations to provide care, healing and comfort for nearly 100 years. With its unique formulation specially made with herbal ingredients which are proven safe and effective, Tiger Balm’s healing properties and soothing relief for aches and pains restore balance to modern hectic lifestyles.
Logo & Product:
You may use minor graphical elements like lines or dots (if relevant or needed) to aid in the expression of the headline. This is not a visually driven Ad, so do not give undue attention to the product or logo, emphasis is on the headline and copy.
Black and white Press Ad.
Newspaper: TheSun
Size: 128 w x 178 h
Outline around Ad: 0.5 pt stroke width
Mode: Black & White
Marking Criteria: Your work will be judged on whether you have been able to express the meaning or action of the headline through your designs. The designed headline in the type expression task must showcase sensitivity and creativity in the choice of font, its relevancy and its suitability in context of the Ad. It must reflect the inherent meaning of the headline. You will be judged on whether you have demonstrated critical thinking and exploration, research capability, ability to chronologically document your process and reflect on your journey. This evidence must be visible in your postings in the e-portfolio and your in-class process work.
RESEARCH:
i did some research on searching how tiger balm normally place their ads. while searching, i stumbled on this particular ad by tiger balm, which i believe it was use in the early days.(diagram 1)
diagram 1.
The interpretation of the slogan which i believe is that the medication is strong. This ad shows only the slogan and some Chinese words along with the tiger balm's logo. This ad is simple and it brings out message to the audience.
on the other hand, there are few modern ads that i found regarding tiger balm. these ad features graphic in the background along with the slogan overlapping the graphic. It really does make the slogan stand out with the help of the graphical background of athlete as u can see in the diagram below.
Diagram 2(left),3(right).
i realized that with the help of graphical background, it really does help to make the slogan stand out a lot and people can easily get what is tiger balm ad trying to say.
Furthermore, i did some research on nando's ads. Nando's is famous for their grilled meat menu's around the world. i notice that they gain plenty of popularity for their tongue-in-cheek advertising campaign, poking fun of companies and politician. with just few simple words or sentences, it can provide the sense of humor to the person reading and it draws their full attention the the poster/ads. the fonts that they use, and how they arrange it makes it look more funkier, funny, more interesting to read. here are some of the examples:
diagram 7
diagram 8
Furthermore, i did some research on nando's ads. Nando's is famous for their grilled meat menu's around the world. i notice that they gain plenty of popularity for their tongue-in-cheek advertising campaign, poking fun of companies and politician. with just few simple words or sentences, it can provide the sense of humor to the person reading and it draws their full attention the the poster/ads. the fonts that they use, and how they arrange it makes it look more funkier, funny, more interesting to read. here are some of the examples:
diagram4
diagram 5
diagram 6
diagram 9
as you can see, nando's always anticipate in something new and fresh in the news. so they always create a new ad when there is a something newsworthy coming up very fast. they are good in grabbing the opportunity to strike at the right moment.
diagram 10first
rendering after obtaining feedback's on what should we do. still trying
on other setup for the ad to make it look more attractive. i personally feel that this ad looks abit outdated kinda look. nothing really attractive looking.
diagram 11
this is the second rendering without the product and only the wording at the center. IMOO, i think it looks like one of the nando's ads.lol
this is the second rendering without the product and only the wording at the center. IMOO, i think it looks like one of the nando's ads.lol
diagram 13
this time i tried different kind of setting. i try to make the words like its on a burning sensation, small and slowly to big fire and little big wavy kinda look.
this time i tried different kind of setting. i try to make the words like its on a burning sensation, small and slowly to big fire and little big wavy kinda look.
Experience thus far:
this time i tried to do things differently and also creating something new especially at the diagram 7. it was a new lesson learn on how to create and construct fonts like thee on diagram 7. but i am still trying to do some research on other brands that only uses words to bring out their message, just like how Nando's has always did.
this time i tried to do things differently and also creating something new especially at the diagram 7. it was a new lesson learn on how to create and construct fonts like thee on diagram 7. but i am still trying to do some research on other brands that only uses words to bring out their message, just like how Nando's has always did.
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